FitFlop - HOW THEY WORK
FitFlop™ sandals were first created in 2007,
after Dr David Cook and Darren James – both biomechanists at London South Bank
University – collaborated with Marcia Kilgore (businesswoman and busy mum) to
create the world's first muscle-activating flip flop. Over twelve million pairs have been sold
since, and now they've branched out into clogs, sneakers, shoes and boots too.
FitFlop footwear features a patent-pending Microwobbleboard™ midsole
which can help increase the time that your muscles are engaged every single
time you take a step:
London South Bank
Case studies conducted by biomechanists at the Human
Performance Centre, London South Bank University, show that wearing FitFlop™
Increase bottom muscle activation (up to 30%
Increase hamstring muscle activation (up to 16%
Reduce knee joint stress (up to 20%)
Reduce hip joint stress (up to 8%)
Reduce ankle joint force (up to 11%)
FitFlop’s Microwobbleboard technology was also tested
independently in studies at Salford University by Dr Philip Graham Smith and
Richard Jones, which showed that wearing FitFlop footwear reduces foot pressure
concentration. Research is continuing with the university's research team as
part of an ongoing UK government-funded Knowledge Transfer Partnership to
understand the biomechanical benefits of FitFlop footwear.
FOOT PRESSURE STUDIES
Results of a study conducted by Salford University – comparing a foot
in a FitFlop sandal to a foot wearing a control shoe – showed average
reductions in the overall pressure-loading rate* (-25%), pressure in the toes
(-30%) and pressure in the heels (-15%). An average 8% increase in contact area
between the foot and the midsole was observed in FitFlop wearers with the
increase manifesting mainly under the arch area.
*The speed at which you apply forces to the body.
Data was collected on 20 healthy female subjects using the
Medilogic in-shoe pressure system. Each subject walked wearing pressure insoles
in FitFlop sandals and a high-street flat pump.